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THE COMPLETE GUIDE TO CORPORATE VIDEO PRODUCTION SERVICES IN 2023
Your professional rundown of the best corporate videos and video production services, including a list of different types of corporate videos, examples, costs, and more.
IMAGE: BRAINSTORM MEDIA DENVER
In this article, we will delve into the world of corporate video production services, shedding light on what the complex world of corporate video is and answering some of the most frequently asked questions about creating these assets for your business.
We will also provide valuable insights to help you make informed decisions about investing in professional corporate video services for your company.
Whether you are new to the concept of corporate video or looking to enhance your existing video marketing efforts, this article will provide you with the information you need to confidently navigate this world.
YOUR COMPLETE GUIDE TO VIDEO PRODUCTION SERVICES:
Follow these on-page chapters through to different topics:
- What are Corporate Videos?
- Types of Corporate Videos
- Benefits of Corporate Videos for Business
- Corporate Video Production Services
- How Much Does it Cost?
- How Long Does it Take to Produce?
- What is a Corporate Video Production Company?
- Benefits of Hiring a Video Production Company?
- Examples of Corporate Videos
Brainstorm Media Denver offers a wide variety of video production services, including corporate video production of all types.
IMAGE: BRAINSTORM MEDIA DENVER
AT A BASIC LEVEL, WHAT ARE CORPORATE VIDEOS?
Corporate video is a broad term that encompasses various types of videos produced specifically for businesses. The defining factor of these videos is their intended purpose - to serve the needs of a company, whether it's to promote a product or service, educate employees, build brand awareness, or showcase the company's culture and values.
But what exactly can corporate videos achieve? The answer to that question depends on the specific type and intent of the video. Some corporate videos are designed to increase brand awareness and drive sales, while others aim to educate customers about a product or service.
Internal corporate videos, on the other hand, can be used to train employees, communicate company policies, and foster a sense of community within the organization.
Whatever the objective, corporate videos can be a powerful tool for businesses looking to connect with their audience, build trust, and achieve their goals.
By leveraging the power of visual storytelling, businesses can create compelling, engaging content that resonates with their target audience and delivers real results.
Whether you're a small startup or a large corporation, there's a corporate video strategy that can help you achieve your business objectives and take your brand to the next level.
TYPES OF CORPORATE VIDEOS
Corporate videos can be categorized into two types based on their intended purpose and audience: internal and external company videos.
External corporate videos are created for consumers and are designed to showcase the company's products, services, and values. On the other hand, internal corporate videos are produced for the company's team and are used to educate, train, and communicate important information.
Here are some examples of the various types of corporate videos within each category:
Internal Facing Company Videos
- Training/Safety Videos
- Onboarding Videos
- Corporate Event Videos
- Invitation/Announcement Videos
- Live Stream Videos
- Employee training and onboarding videos
- HR and benefits information videos
- Company culture and values videos
- Executive communications and town hall videos
- Safety and compliance videos
External Facing Company Videos
- TV or Social Media Advertisement
- Brand Story Videos
- Talking Head Interview Videos
- Professional Corporate Interviews
- Job Listing Videos
- Customer Testimonials
- Product demos and explainer videos
- Brand videos and commercials
- Testimonials and customer success stories
- Event coverage and highlight reels
- Social media content and influencer marketing videos
IMAGE: BRAINSTORM MEDIA DENVER
WHAT ARE THE BENEFITS OF CORPORATE VIDEOS FOR BUSINESS?
Video content has become the preferred type of media content among consumers. It's an engaging and dynamic way to deliver messages to target audiences, and it has become an essential part of marketing strategies for businesses. According to the 2022 video marketing survey by Wyzowl, 92% of marketers consider creating video content a crucial part of their strategies.
The benefits of corporate video production are numerous and can help businesses increase brand awareness, build customer trust, and boost traffic and conversions.
Corporate videos can be used to expand reach on social platforms, give websites a modern touch, and even help businesses reach target audiences via television spots.
Moreover, video content is ideal for the "rule of 7," one of the top marketing principles shared by Niel Patel. The rule of seven states that people need to see and hear about a business or product at least seven times before becoming a customer.
By using video content across multiple platforms such as Facebook, Instagram, Youtube, LinkedIn, Pinterest, and more, businesses can increase the chances of reaching their target audience and converting them into customers.
The popularity of video content is undeniable, and it can be shared across multiple platforms, making it an effective way to reach a broader audience. As the world becomes increasingly digital, video production has become a crucial tool for businesses looking to stay ahead of the competition and connect with their audience.
By investing in video production services, businesses can create engaging and impactful content that resonates with their target audience, drives conversions, and ultimately helps them achieve their business objectives.
CORPORATE VIDEO PRODUCTION SERVICES:
The process of video production generally consists of three stages, namely; pre-production, production, and post-production.
Clients have the flexibility to choose specific services from each stage depending on their requirements and financial plan. Additionally, video production agencies are always available to provide guidance and professional advice to their clients as per their needs.
To gain a better understanding of the various options available for corporate video production services, kindly go through the list provided below.
The initial stage of video production is a joint effort between the client and the production company to gather all the necessary details to create a unified vision and strategy.
The production company offers a range of services during this pre-production phase, such as conceptualization, project management, and sourcing the right personnel, venues, and equipment.
This crucial stage sets the foundation for a successful video project and ensures that everyone is on the same page before moving forward.
Things handled in pre production include:
- STORYBOARDING & PROJECT DEVELOPMENT
- PREPARE SHOOTING SCHEDULES
- LOCATION SCOUTING (STUDIOS & BEYOND)
- CASTING / TALENT ACQUISITION
- COSTUME DESIGN, SET DESIGN, PROPS DESIGN
- TECH SCOUT
During the production stage of creating a corporate video, the filming and audio recording process takes place. The specifics of each production can vary greatly depending on the scope of the project.
Not every project will require a large team, so plan accordingly. During the pre production stage, you will have decided how big your production needs to be.
This stage encompasses a wide range of services that can be customized based on the specific needs and preferences of the client and their team.
These services can include anything from makeup and hair artists to special effects, providing a vast range of possibilities to bring the desired vision to life. Ultimately, the production stage is where the creativity and vision of the project come to fruition.
It is also important to take your time while shooting your content. You may feel pressure from the client, yourself, and the location, etc and unexpected things may occur. The best advice is to be able to adapt on the fly.
You may plan to arrive earlier than everyone else to set up, or give an earlier call time with expectations of different scenarios.
Give yourself, team, and production partner enough time to feel comfortable to complete the tasks at hand, and everyone will have a good time.
Things handled in production include:
- FILMING
- DIRECTING
- B-ROLL FOOTAGE
- DRONE FOOTAGE
- HAIR & MAKEUP
- COSTUME
- PROPS & SET DESIGN
- SPECIAL EFFECTS
- PHOTOGRAPHY
- BEHIND THE SCENES ADD-ON VIDEO
The post-production phase is where all the different elements of your video project are brought together into a cohesive whole.
This is the stage where editors and other post-production professionals get to work, putting the finishing touches on your video and working to create a final cut that meets your exact specifications.
As they work their magic, we always find ourselves on the edge of our seats, eagerly anticipating the finished product.
Things handled in post production include:
- EDITING
- SOUND DESIGN
- VOICEOVER
- COLOR CORRECTION
- COLOR GRADING
- MOTION GRAPHICS
- ANIMATION
- VIRTUAL EFFECTS
*THESE VIDEO PRODUCTION SERVICES ARE AVAILABLE THROUGH BRAINSTORM MEDIA DENVER. WE CAN'T GUARANTEE OTHER COMPANIES WILL HAVE THESE SERVICES.
Don't see a service that you need?
Please send us a note! We're confident we can accommodate you.
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SOOO... HOW MUCH DOES CORPORATE VIDEO PRODUCTION COST?
When it comes to calculating the cost of video production, it can be challenging to provide a clear estimate without understanding the full scope of your project. Online searches for video production costs can be vague and often leave out important factors that can affect the final price.
One reason why it's difficult to provide a straightforward cost estimate is because video production can include many different elements, as we saw in the previous section's list of services. Each of these elements can impact the final cost of your project.
Another factor that can affect the cost of video production is the size of your production. For example, the amount of content you need to film will affect the number of shoot days required.
Most video crew and talent are paid daily rates, which means the cost will increase as the number of shoot days for your production increases.
To help prepare yourself and obtain a quicker project quote, there are several key questions you should consider. These questions are essential to how we calculate the cost of your video, and they include:
- What type of content do you have in mind? Is it a promotional video, a corporate video, or an explainer video?
- What type of quality do you want, and do you have any specific camera or film equipment requirements? Are you looking for high-definition footage, 4K resolution, or other specialized equipment?
- How many cameras do you need? Having multiple camera angles can make a video look more professional and engaging to watch.
- Do you need us to find a filming location(s)? If so, there may be additional costs associated with location scouting, permits, and other fees.
- Do you need actors or voice actors? If you require actors or voice-over talent, this can also impact the cost of your production.
- How many videos/cuts do you want? Do you need multiple versions of your video or different cuts for various platforms?
- Do you need post-production (editing)? Post-production services like editing, color grading, and sound mixing can significantly impact the final cost of your video.
- Do you want animation or special effects of any kind? Adding animation or special effects to your video can also impact the cost of your project.
By considering these questions and providing detailed information about your project, you can help us provide a more accurate cost estimate for your video production needs.
IMAGE: BRAINSTORM MEDIA DENVER
HOW MUCH TIME DOES IT TAKE TO PRODUCE A CORPORATE VIDEO?
Determining the cost of your video production can be challenging without a clear understanding of the scope and vision of your project. As you may have noticed from our earlier discussion of the various types of video production services available, the incorporation of different elements into a professional video production agency can significantly impact the final cost.
In addition to the selection of specific services, the size of your production is another factor that can impact costs. The amount of content that needs to be filmed will influence the number of shoot days required.
It's important to keep in mind that most crew and talent are paid daily rates, so the cost of your production will increase with the number of shoot days necessary to complete your project.
To help you prepare and get a faster project quote, there are several questions you should consider. These questions are integral to calculating the cost of your video and ensuring that you receive an accurate estimate.
Firstly, what type of content do you have in mind? The answer to this question will influence the choice of video production services required for your project.
Next, what video type and of quality do you want, and do you have any specific camera or film equipment requirements? The equipment used to film your video will impact the overall quality and affect the final cost.
Another crucial factor to consider is the number of cameras required to capture your footage. Multiple camera angles, when done well, can make a video look more professional and engaging to watch.
Additionally, do you need a specific filming location(s) or will the video shoot take place in-house? Filming locations may add an extra expense to your video production costs.
If your video involves actors or voice actors, you will need to consider the cost of hiring them as well.
Another essential question to ask yourself is how many videos or cuts do you want? This question helps to determine the scope of the project and provides an indication of the level of effort and resources required.
Finally, do you require post-production (editing) services or animation? These additional services may increase the overall cost of your video production but can also provide added value to your project.
By considering these questions carefully, you can ensure that you receive an accurate project quote and have a clear understanding of the costs associated with your video production project.
Please feel free to contact us if you need to get started on your corporate video ASAP:
WHAT IS A CORPORATE VIDEO PRODUCTION COMPANY?
When it comes to video production companies, the lines between different types of companies can often become blurred. While there may not be a definitive difference between a video production company and a corporate one, there are certain characteristics that distinguish a corporate video production company from other types of video production companies.
At its most basic level, a corporate video production company is simply a professional video production company that specializes in producing corporate media for businesses. This can encompass a wide range of different types of videos, including promotional videos, training videos, internal communications videos, and more.
One of the key things that sets great corporate video production companies apart from other types of video production companies is their understanding of the unique needs and goals of corporate clients.
Unlike other types of video production companies, which may focus primarily on creating visually stunning or entertaining videos, corporate video production companies need to be able to create videos that are both engaging and informative, while also aligning with a company's overall brand identity and business objectives.
Another important aspect of corporate video production is the need for careful planning and project management.
Corporate videos often require a significant investment of time and resources, so it's essential that the production process is carefully managed to ensure that the final product meets the client's expectations and achieves its intended goals.
Overall, while there may not be a definitive difference between a video production company and a corporate videographer for one, the specialized focus and expertise of corporate video production companies make them an ideal choice for businesses looking to create high-quality, effective corporate videos that can help them achieve their business objectives.
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WHAT ARE THE BENEFITS OF HIRING A VIDEO PRODUCTION COMPANY FOR YOUR CORPORATE VIDEO?
When it comes to producing professional videos for your company, video production companies can provide significant value that should not be overlooked. One of the most noticeable and crucial elements of working with a professional video production company is the superior video quality that you will receive.
Video production companies have access to state-of-the-art cameras and equipment that ensure your video footage is of the highest possible quality. They also have relationships within the film community, which provides them access to industry experts and top-notch talent.
This access to experienced and talented professionals in the field is invaluable when it comes to producing high-quality video content that engages your target audience and helps your company stand out from the competition.
Another advantage of working with a video production company is the ability to tailor your video content to your specific needs and goals. Video production companies work with you to develop a clear understanding of your brand, your target audience, and the message you want to convey.
This understanding allows them to craft a video that speaks directly to your audience, delivers your message effectively, and strengthens your brand.
Finally, a significant benefit of working with a professional video production company is the streamlined process and project management that they provide. They have a team of experts who understand the intricacies of video production, from pre-production planning to post-production editing.
They manage the entire process, ensuring that everything runs smoothly, on time, and within budget. This level of project management ensures that your video is delivered on time and exceeds your expectations.
When it comes to producing professional videos for your company, working with a video production company is a smart choice.
With access to premier equipment, industry experts and top-notch talent, the ability to tailor your video content to your specific needs, and streamlined project management, video production companies can provide significant value that helps you achieve your goals and stand out in a crowded marketplace.
5 GREAT EXAMPLES OF CORPORATE VIDEOS
Which type of corporate video production piques your interest?
We have previously produced a diverse range of corporate videos for clients, and we'd like to share five examples with you. Pay attention to how the styles and narratives vary depending on the intended audience and purpose of each video.
1. Broadcast Commercial Ads
VIDEO: CHEYENNE MOUNTAIN ZOO TV AD
Above is one of two commercial video ad filmed for Cheyenne Mountain Zoo for their “Closer Than Ever” campaign. They're good examples of a 30-sec television ad.
Whether made for television or the internet, video advertisements are often the most familiar type of corporate video. They promote whatever your company sells, such as products, services, and experiences.
2. Brand Videos
VIDEO: EVOLVE ELECTRICS BRAND VIDEO
Brand videos are created to provide viewers with a clear understanding of a business, its values, style, purpose, and goals.
A well-executed brand video can showcase a company's products and services while introducing the team behind the brand and highlighting the clients they serve.
These types of videos are highly effective in promoting a business across various platforms and can be used in various parts of a website such as the homepage banner or the About Us page.
By using brand videos, businesses can effectively communicate their story, raise brand awareness and build a strong connection with their audience.
3. Recruitment / Job Listing Videos
Creating recruitment videos is an effective marketing strategy used for attracting potential candidates who share your company's values and interests.
Studies have shown that job listings that include video content receive more interest from applicants compared to those without videos.
In addition to attracting more candidates, recruitment videos can also improve your company's retention rates and lead to a higher quality of applicants.
By showcasing your company's culture, mission, and workplace environment through video content, you can give potential candidates a better understanding of what it would be like to work at your organization.
This transparency can help candidates determine if your company is the right fit for them, ultimately leading to more successful hires and higher job satisfaction rates.
4. Interviews & Talking Head Videos
In the corporate world, interviews and talking head videos are frequently used to convey crucial messages by authoritative figures such as CEOs and industry experts. At our production company, we pay close attention to lighting and framing when shooting these types of videos.
Take a look at the first image featuring a teacher. We meticulously set up the interview to reflect the location while creating an appealing frame.
Notice the production design, which includes everything behind the subject. Similarly, in the second interview example, we arranged the subject with an attractive backdrop of a window, plant, and luxury table.
We strive to ensure that every detail, from the subject's appearance to the background, enhances the overall quality and impact of the short video itself.
5. Testimonial Videos
When it comes to attracting potential customers for your products or services, testimonial videos can be a game-changer. In today's digital age, where most consumers start their purchase journey online, video testimonials provide a competitive edge.
Let's consider a recent case study where a client was looking to highlight a patient's journey and treatment. By incorporating photos of the patient's experience, the video not only provided a comprehensive account but also made it more relatable to individuals seeking similar treatment. The use of visuals in the form of photos can add depth to the narrative, enhancing its impact on the audience.
Overall, video testimonials can be an effective marketing tool for businesses looking to establish credibility and build trust with potential customers.
By showcasing real-life experiences and positive outcomes, businesses can provide valuable insights into their products or services, ultimately driving conversions and increasing revenue.
TO CLOSE
In today's competitive digital media landscape, corporate video production services offer a range of options to create impactful assets for businesses. Whether you need video content for internal purposes or want to reach your ideal customers through marketing videos, corporate videos are a crucial tool.
Before creating your video content, it's essential to consider factors such as the type of video you require, project scope and budget, and deadlines. It's also crucial to hire a reliable, video agency or production company to ensure your project is executed smoothly.
Our comprehensive guide has provided valuable insight into corporate video production services, but if there's an area we haven't covered, feel free to leave a comment or send us a message.
With the right video production partner, your business can create compelling video content that resonates with your audience, enhances brand awareness, and drives business growth.
Get started on your corporate video today
